Aaron is driven from within. He is an entrepreneur, traveller, and lover of great coffee and people’s stories. His career spans Formula 1, sport and recreation, management consulting and now takes him on a business journey with an unknown destination. Much like his travel he enjoys the journey as well as the destination in life and business and takes every opportunity to see the world through the eyes and footprints of others. Aaron is documenting his business journey to a “destination unknown” and has also written a book about his career transitions from standing track side at motor sport events to inside boardrooms as a management consultant.